Pantone, an American Color Research Institute, selected ‘Viva Magenta’ as the color of the year. Viva magenta is a color that is combined with pink and purple. A color that cannot be easily forgotten when seen, is expected to play an important role in various industries including beauty, electronics, fashion, and interior.

In the first 2023 hïda newsletter, interesting design examples using magenta, a color that will lead the trend for the year, will be introduced.

Viva magenta, balance between warmth and coldness

Viva magenta is one of the precious dyes that belongs to the natural dye, and it is said to be inspired by the cochineal’s red, the world strongest and brightest dye. One of the reason Pantone selected viva magenta is because of its balance between the warmth and coldness, and explains it as a bold and vibrant color, and that it brings joy. Viva magenta is showing the expectation of the daily life being restored in 2023.

Vice president of Pantone Research Institute, Lory Presman said, “in the midst of nations rising again after the uncertainty swept by the Covid-19 pandemic, viva magenta shows reassurance, trust and connection.”

Pantone x Motorola Collaboration

Pantone and Motorola have come together. Motorola has showed off its viva magenta color applied ‘Smartphone Edge 30 Fusion’. Through this cooperation, Motorola has emphasized the fact that it was designed with a color that can show its charm beyond being just a simple mobile device. Not for just the color, but the design of the product is known to be good with its curved edge design, smooth contours, and a slim and lightweight body. It somehow seems that if you use this smartphone, you will fill with passion and grandness every day.

Magenta color palette that captivated the fashion house

In the fashion world, as brightness and saturation is dealt differently, you can see the colorful magenta look. At the 2023 Spring Lady to Wear Collection of ‘Prabal Gurung’, models walked the runway with their beautiful chiffon dresses fluttering. The color magenta and chiffon material met and presented a dreamy and elegant feeling.

The luxurious frill decorated dress was revealed at the 2023 Pre-fall Collection of ‘Carolina Herrera’. The bold and refined feeling stands out. As magenta has a strong presence as a color itself, it is good to avoid mix-matching with other clear colors.

Suzy Magenta Crystal Rock Glass

Yasda Kimiko, a master of glass in Osaka, Japan, used kiriko, a Japanese traditional cut glass method that blows, cuts and polishes the glasses, to produce the ‘Suzy Magenta Crystal Rock Glass’. Kimiko made detailed knife marks with his hand and showed the layers of the colors in a colorful way, and polished it to make the exterior glow. Especially, to make the magenta color of the glass to shine more, the knife mark on the bottom was made deeper. As a result of this, a luxurious and trendy cup was completed. Isn’t it a true masterpiece?

hïda's CMF dyed with magenta

hïda has also prepared a sensuous magenta CMF. Anodizing is a plating method used to express various colors clearly. With high durability and low cost, it is used in many fields. When herringbone pattern is applied to the anodized surface, the sensuous feeling is emphasized.

In addition, the eco-friendly composite materials that use recycled plastic and waste wood powder can control the waste wood powder contents (~50%) and can realize particles according to the size. It’ll be good to use the magenta color in various fields such as toys, interior accessories and various containers.

About hïda

Hïda, the CMF brand of INTOPS, is helping customers begin producing differentiated designs through ceaseless research on materials and methods for product design. In the online/offline CMF library that we are running, you can view CMF samples produced with hïda's technical expertise.

Leave an opinion about the contents of this month’s hïda CMF newsletter here.

Wish to know more about hïda?